Hitwise To Go - Asia Pacific

Tour de France Leads Fast Moving Websites

2009-07-07T01:58:27Z

The following websites were fast movers in the ‘All Categories’ category during the week ending 04/07/2009 for Australia.

CNN.com - Video (www.cnn.com/video) gained 1762 places to rank 1086
Quicken Australia (www.quicken.com.au) gained 1270 places to rank 1143
SBS - Tour de France (www.tdf.sbs.com.au) gained 9832 places to rank 1267
Tour de France (www.letour.com) gained 3746 places to rank 1480

Now you know.

Lottery Wins and Tax Don’t Mix

2009-07-06T08:24:26Z

Reflected in last week’s Hitwise Australia Fast Moving Search Terms was the Oz Lotto $90m dollar draw which raised the hopes and dreams of many across the country. With lottery fever in the air, ‘oz lotto numbers’ made it to number 1 and curiousity for the ‘world’s biggest lottery win’ appearing at number 4. Similarly end of year taxes was also top of mind with ‘etax’ and ‘etax 2009’ appearing at number 2 and 5. Now you know.

Fast Moving Search Terms (Australia) – All Categories, week ending 04/07/2009.

1. oz lotto numbers
2. etax
3. worst miss universe dress
4. world’s biggest lottery win
5. etax 2009
6. private practice
7. one hd
8. lote tuqiri
9. billy mays
10. sacha baron cohen

Fast Moving Search Terms (New Zealand) – All Categories, week ending 04/07/2009.

1. rangitoto college
2. billy mays
3. michael jackson funeral
4. line 7
5. eeca
6. eztv
7. tour de france
8. otago
9. crazy monkey games
10. epic movie

Fast Moving Search Terms (Singapore) – All Categories, week ending 04/07/2009.

1. rick astley dead
2. 4th of july
3. hotel in port docson
4. don cornelius
5. mc escher
6. jonas salk
7. billy mays dead
8. karl malden
9. crystal defanti
10. bakers world

Crikey… They’re Throwing a Few Good Punches

2009-07-03T08:25:35Z

The recently launched News Limited website, The Punch (www.thepunch.com.au), is catching up to competitor Crikey (www.crikey.com.au) – increasing its market share for June by 79% in the News and Media industry (comparing the weeks ending 06/06/2009 and 27/06/2009). The Punch has steadily increased rankings since launching, and trailed the Crikey website (ranked at 82nd) by only 10 spots last week. Now you know.

Rove, Bruno and Ruddy

2009-06-30T07:57:40Z

The Rove show received the second-highest television ratings since it first aired on Channel Ten, with the appearance of Kevin Rudd and Bruno (aka Sacha Baron Cohen). In line with this, the Rove Daily website (www.rovedaily.com.au) also peaked in visits online, increasing its market share by 14.3% on 28/06/2009 compared to the previous Sunday in the Television category. The spike in visits to Rove Daily also overflowed to Kevin Rudd’s website - Prime Minister of Australia's Homepage (www.pm.gov.au) which received 17.77% of its upstream traffic to from the Rove Daily website for that day - Go Ruddy! Now you know.

MJ Tops Fast Moving Search Terms in Australia and New Zealand

2009-06-29T02:03:26Z

It’s no surprise that Michael Jackson was one of the most searched for celebrities online last week due to his untimely death. Leading Australia's top 10 fast moving searches for the week ending 27/06/2009 compared to the previous week was ‘michael jackson’ followed by ‘jeff goldblum’ who was rumoured to have fallen to his death on the set of his movie in New Zealand last Thursday, which turned out to be an Internet hoax. Featuring at number 4 was Charlie’s Angel’s ‘farrah fawcett’ who also died last week.

Fast Moving Search Terms (Australia) – All Categories, week ending 27/06/2009.

1 michael jackson
2 jeff goldblum
3 first day of winter
4 farrah fawcett
5 michael jackson dead
6 tmz
7 michael jackson jokes
8 micheal jackson
9 jeff goldblum dead
10 ozlotto

Michael Jackson also featured prominently in the top 10 fast moving search terms for New Zealand.

Fast Moving Search Terms (New Zealand) – All Categories, week ending 27/06/2009.

1 michael jackson dead
2 first day of winter
3 farrah fawcett
4 micheal jackson
5 wimbledon 2009
6 michael jackson death
7 michael jackson died
8 jeff goldblum
9 michael jackson jokes
10 simon dallow

Now you know.

All Publicity is Good Publicity?

2009-06-25T09:10:42Z

Gordon Ramsay’s recent visit to Melbourne and the publicity he received from making comments about A Current Affair host Tracy Grimshaw, have certainly increased curiosity online. The chef’s website Restaurant Gordon Ramsay (www.gordonramsay.com), jumped 104 places increasing its market share by over 150% within a week in the Food and Beverage industry (week ending 13/06/2009).

Interestingly, 6 of the top 10 search term variations for ‘tracey grimshaw’ for the 4 weeks ending 13/06/2009, included ‘ramsay ‘(or variations of his name). So, how does that saying go… ‘all publicity is good publicity’.

Transformers Targeting GM

2009-06-25T08:46:12Z

Anticipation of the New Zealand movie release - Transformers Revenge of the Fallen, has sent fans into a flurry online, with the Transformers The Movie website (www.transformersmovie.com) increasing its weekly market share by 117% in the Entertainment – Movies industry (week ending 20/06/2009). With a number of Transformers guised as GM cars, it is interesting to note that the General Motors website (www.gm.com) received 28.98% of its traffic from the Transformers the Movie website. Now you know.

Colour Me Pink

2009-06-25T08:38:53Z

Australians can’t get enough of Pink with tickets for her 60 concerts in the country most sought after. Hitwise Search Intelligence reveals that ‘pink tickets’ were the most searched for variation of the term ‘tickets’, followed by ‘acdc tickets’, ‘john farnham tickets’ and ‘afl tickets’, for the 4 weeks ending 20/06/2009. Pink’s Page (www.pinkspage.com) also ranked 2nd in the Music – Bands and Artists for the week ending 20/06/2009, after The Wiggles (www.thewiggles.com). Now you know.

Britz-ing Around

2009-06-23T02:50:09Z

It seems Singaporeans may be considering a Britz adventure for their next holiday getaway. Britz Motor Home and Campervan Rentals (www.britz.com) provides a range of 2wd and 4wd campervans and motorhomes for rental in Australia, New Zealand and South Africa. This fast moving website jumped 150 places to rank 136 in the Travel – Transport category and increased its market share by 264% for the week ending 20/06/2009. Now you know.

N97 Blasts Online

2009-06-23T02:47:24Z

The Nokia Hong Kong website (www.nokia.com.hk) experienced a surge online after the launch of the Nokia N97 on 16 June 2009 at Times Square in Causeway Bay. The website’s market share of traffic in the Business and Finance – Telecommunications category peaked at 50.45% on the day of the launch, a massive 793% increase from the previous day. Facebook (www.facebook.com) was the top website driving upstream and receiving downstream traffic from the website. Now you know.

The Dog Can’t Eat This Homework

2009-06-23T02:41:47Z

Despite swine flu grounding many school children at home in Hong Kong, there are no excuses for not completing their homework! With various schools implementing online instruction programmes - The Australian International School Hong Kong website (www.aishk.edu.hk) was a fast mover within the Education – Institutions industry, increasing its market share by 194% for the week ending 20/06/2009. After completing their homework (through the school’s learning platform website, olp.aishk.edu.hk), Facebook (www.facebook.com) and YouTube (www.youtube.com) were the two most popular websites to receive downstream traffic. Now you know.

Weather Joins the Party for Ski Season Opener

2009-06-18T01:32:04Z

The opening of the ski season together with a perfectly timed dumping of snow on the ski fields culminated in the top six snow-related sites featuring in the fastest moving Travel websites for the week ending 13/06/2009.

The Ski.com.au website, which provides the latest snow reports and information on accommodation proved to be popular, moving 41 places within the Hitwise Travel industry to rank 24th. The other fast moving snow sites to feature (in order of rank) were the resorts Perisher Blue, Mount Buller, Mount Hotham, Falls Creek, and Thredbo.

This promising start to the season has been met with much enthusiasm from all creatures great and small hitting the slopes over the last few days: http://www.youtube.com/watch?v=YmIqavhdaig. Now you know.

ACA - Do Us a Flavour!

2009-06-12T07:56:38Z

It just goes to show how a little media exposure can help contribute to the success of a marketing campaign. The Smiths Snackfood Company - Do us a flavour competition website (www.smithsdousaflavour.com.au), received 4.08% of its upstream traffic from the A Current Affair (aca.ninemsn.com.au/) website, which features a story on the competition to come up with the next Smith’s crisp flavour. The Smiths Snackfood Company - Do us a flavour website, increased its market share 30-fold for the week ending 30/05/2009. Now you know.

Oh Canada! How About a Trip to Australia?

2009-06-12T07:25:12Z

Exciting times at Hitwise with the recent launch of Hitwise Canada. A scan of the most popular variations on the term ‘Australia’ for the 12 weeks ending 06/06/2009, shows a keen interest in the time difference, with 5 out of the top 20 variations featuring the word ‘time’. This may indicate that Canadians (or perhaps expat Aussies) are looking at calling friends and family down under. This could pose a search marketing opportunity for Australian travel businesses with the tagline ‘Isn’t it time you spoke in person?’. Now you know.

Mirage of Dubai Jobs Fading Online

2009-06-12T07:22:03Z

It seems the lustre of Dubai as a destination for ambitious Aussies to rake in the big bucks is dwindling in the face of a local economic downturn.

Searches for ‘dubai’ and ‘dubai jobs’ have both seen considerable year-on-year drops of 43% and 67% respectively for the week ending 30/05/2009. While the Dubai government sponsored tourism site (www.dubaitourism.ae) is down two thirds compared to its market share a year ago within the Hitwise Travel – Destinations and Accommodation industry for May 2008. Now you know.