Hitwise To Go - Asia Pacific

Natural Disasters and Turmoil

2008-05-16T10:29:20Z

The devastation caused by Cyclone Nargis in Myanmar (Burma) during the week ending 10/05/2008, drove a massive increase in Australian searches online for ‘myanmar’ (620%) and ‘burma’ (3675%). The last time we saw Australian Internet searches on ‘myanmar’ and 'burma' peak was during the Burmese protests in Rangoon in the week ending 29/09/2007. News and Media followed by Education were the top 2 industries to receive traffic from these search terms. Now you know.

Housemate Tops Searches

2008-05-10T11:09:35Z

According to Hitwise Australia, ‘rima hadchiti’ was the fastest moving search term in the News and Media industry for the week ending 03/05/2008 compared to the previous week. The controversial 25 year old belly dancer from Melbourne is the smallest ever Big Brother housemate at just one metre tall. Now you know

Social Networks the new email

2008-05-09T05:58:15Z

Social Networking is continuing to gain traction amongst Singapore Internet users, with the Social Networks and Forums industry increasing its market share of visits by 13.07% year-on-year, at April 2008. Conversely, during the same period traffic to Email Services declined by 30.72%, suggesting the possibility that Internet users are increasingly turning to social networks for online communication. Now you know.

Spoil Mum this Mother’s Day

2008-05-08T01:10:36Z

In preparation to spoil mum on Mother’s Day (Sunday 11th May), New Zealanders are heading online to do their research. While searches for ‘mothers day gifts’ and ‘mothers day poems’ suggest an eagerness to find just the right gift, it seems that New Zealanders aren’t so sure when these gifts should be given, with ‘mothers day date’, ‘when is mothers day’ and ‘mothers day date 2008’ making up 3 of the top 10 ‘mothers day’ related searches. Shopping and Classifieds was the industry most likely to recieve traffic from 'mothers day' searches (12 weeks ending 03/05/2008). Now you know.

Take Your Bets

2008-04-30T00:13:18Z

According to Hitwise Australia for the week ending 26/04/2008, 75.3% of online traffic to the Gambling industry goes to local websites, where Australians spend an average time of 17 minutes and 21 seconds. TAB Racing ( www.tabracing.com.au) was the most popular Gambling website, receiving a 12.40% market share of visits to the industry. Now you know.

Lemon or Cabbage?

2008-04-30T00:10:47Z

When it comes to health and weight loss, New Zealanders are searching online for ‘diet’ information. The most popular ‘diet’ searched for during the 24 weeks ending 26/04/2008 was ‘lemon detox diet’, followed by ‘atkins diet’, ‘detox diet’, ‘cabbage soup diet’, ‘blood type diet’ and ‘south beach diet’. The most successful website to receive traffic from 'diet' was Diet.com (www.diet.com) representing 36.71% of all traffic. Now you know.

Big Brother Back Again

2008-04-29T23:52:31Z

With the 2008 television series of Big Brother commencing on 28/4/2008, searches in the Television – Programmes industry for ‘big brother’ increased by 575% during the 2 weeks ending 26/04/2008. Similarly, during the same period, the market share of visits to Big Brother Australia (www.bigbrother.com.au) increased by 673%, propelling the website to the No.1 ranking in the Television – Programmes industry. Now you know.

Where is Singapore?

2008-04-23T05:34:19Z

During the 24 week period ending 19/04/2008, among the most popular destinations searched for by Singapore Internet users containing the term ‘where is’ were ‘where is glasgow’, ‘where is bangkok’, ‘where is egypt’ and ‘where is belize’. Now you know.

Anzac Day Celebrations

2008-04-23T05:32:49Z

In the lead up to Anzac Day on April 25th, during the 12 weeks ending 19/04/2008, some of the popular search terms including ‘anzac’ searched for by New Zealanders were ‘anzac day 2008’, ‘anzac biscuits’, ‘anzac poppy’, ‘anzac weekend’ and ‘anzac poems’. Comparatively, the most popular ‘anzac’ search terms searched for by Australians were ‘anzac biscuits’, ‘anzac songs’, ‘anzac legend’ and ‘anzac day activites’. Now you know.

It's Strategic

2008-04-12T12:20:50Z

New Zealand Internet users are searching online for ‘strategies’ for various games. For the 12 weeks ending 05/04/2008, ‘dota strategies’ was the most popular search term containing the term ‘strategies’. Other terms searched for included games such as: ‘super smash bros melee strategies’, ‘chess strategies’, ‘warcraft 3 strategies’, ‘black jack strategies’ and ‘texas holdem strategies’. New Zealanders were also interested in ‘marketing strategies’, ‘teaching strategies’, ‘reading strategies’, and ‘pricing strategies’. Now you know.

Where do Singaporeans want to go?

2008-04-12T11:41:55Z

According to Hitwise Singapore, popular destinations searched for over the 24 weeks ending 05/04/2008 that resulted in traffic to the ‘Travel – Destinations and Accommodation’ industry included: ‘sentosa’, ‘singapore zoo’, ‘genting’, ‘bintan’, ‘hong kong’, ‘jurong bird park’, ‘japan’ and ‘langkawi’. Uniquely Singapore (www.visitsingapore.com), was the most popular Travel – Destinations and Accommodation website visited by Singapore Internet users in 2007. Now you know.

Free Entertainment in Singapore

2008-03-27T01:45:20Z

Hitwise Singapore reports that for the 24 weeks ending 22/03/2008, when Singaporeans search for ‘free’ things online, they are looking for entertainment, with the top five search terms containing the term ‘free’ being : ‘free online games’, ‘free games’, ‘free movies’, ‘free greeting cards’, and ‘free music downloads’. Now you know.

How Australians Use Social Networks

2008-03-27T01:44:46Z

Hitwise Australia reports that of the visits MySpace, Facebook and Bebo sent to other Social Networks in January, 2008, more than 89% of their downstream traffic was sent to second-tier Social Networks. While the major players hold concentrated market share of visits, there is significant referral traffic to minor networks, underpinning the importance of understanding multiple network loyalties of consumers. Now you know.

Kiwis Out-Shop Aussies Online

2008-03-27T01:43:36Z

According to Hitwise, for the week ending 15/03/2008, New Zealand visits to Shopping – Classifieds websites accounted for 7.18% market share of all Internet visits. While this is percentage is slightly less than the US, which enjoys 9.7% share of US Internet visits to online shopping, it is ahead of the Australian market where only 5.73% of Internet visits are directed towards shopping websites. Now you know.

Destination Macau

2008-03-20T00:32:51Z

According to Hitwise Singapore, for the week ending 15 March 2008, Zuji Singapore (www.zuji.com) was the leading online Travel - Agencies website visited by Singaporeans, capturing over 12% of visits to the industry. The most popular destinations searched for include ‘macau’, ‘hong kong’ and ‘taiwan’. Now you know.