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• Google’s Crystal Ball

  Posted: 2009-10-05 05:45:08 UTC

  Do not underestimate the power of the ‘Google Doodle’ – a few weeks ago, we noted this trend with the Australian fast moving search terms in ‘Google and the Unexplained Phenomenon’. Last week in New Zealand, ‘h.g. wells’ was the fastest moving search term by relative increase (week ending 26/09/2009), sparked by a ‘Google Doodle’ for the writer’s birthday on 21 September. Looking into the Google crystal ball, our next prediction – Confucius! Now you know.

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 26/09/2009

  1. h.g. wells
  2. sir howard Morrison
  3. sydney dust storm
  4. chelsea charm
  5. date movie
  6. playmoshi.com
  7. richie rich
  8. helen meads
  9. roc raida
  10. greg meads
  

  

  

• KFC – Crows Online

  Posted: 2009-10-05 05:42:09 UTC

  Singaporeans were craving that ‘finger lickin’ goodness’ with the KFC Singapore website (www.kfc.com.sg) increasing its weekly market share by 670% for the week ending 26/09/2009. The website provides information on the history of KFC, catering services, employment opportunities, store locations and most importantly home delivery – which accounted for 4 of the Top 10 search term variations for ‘kfc’. Now you know.

  Top 10 Search Term Variations for 'kfc', week ending 26/09/2009

  1 kfc
  2 kfc delivery
  3 kfc singapore
  4 kfc delivery singapore
  5 kfc sg
  6 kfc menu
  7 www.kfc.com.sg
  8 kfc.com.sg
  9 kfc singapore home delivery
  10 kfc singapore delivery

  

  

• Logging on for a Piece of Securities Pie

  Posted: 2009-09-30 07:25:08 UTC

  It seems Hong Kong Internet users are keen to get their hands on a piece of the securities pie, with the website Hong Kong eIPO Allotment (www.iporesults.com.hk) increasing its weekly market share by 70 times in the Business and Finance – Stocks and Share industry (week ending 26/09/2009). The website, which provides allocation information to users who have applied for shares in various companies, also increased its average visit time by 2 minutes and 31 seconds (week ending 26/09/2009). Now you know.

  

  

• And the F1 Winner online is… the Grid Girl?

  Posted: 2009-09-30 07:23:13 UTC

  Louis Hamilton may have won the Singapore F1 Grand Prix, but Low Shu Min, SingTel’s Top Grid Girl 2009 certainly won online. The term ‘low shu min’ was the fastest moving search term across All Categories for the week ending 26/09/2009. For those who are unfamiliar with the term, ‘Grid Girls’ are promotional models who hang out at race tracks and drive up interest in a product, service, brand, or concept by directly interacting with consumers (http://en.wikipedia.org/wiki/Grid_girls). Now you know.

  

  

• ‘Jackass’ of the Week

  Posted: 2009-09-25 04:31:52 UTC

  It seems that Kayne West was not only a topic of interest for Barack Obama, but for Internet users worldwide. The term ‘kayne west’ appeared in a number of search variations throughout the top 10 search terms across All Categories in Australia, New Zealand and Singapore for the week ending 19/09/2009. Now you know.

  Fast Moving Search Terms (Australia) – All Categories, week ending 19/09/2009

  1. kayne west taylor swift
  2. keith floyd
  3. deadliest dinosaurs
  4. kayne west gaffe
  5. taylor swift kanye west
  6. mike leyland
  7. jennifer grey
  8. what did serena williams say
  9. kayne west and taylor swift
  10. bali earthquake

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 19/09/2009

  1. kayne west taylor swift
  2. patrick swayze died
  3. taylor swift kayne west
  4. keith floyd
  5. basic
  6. kayne west
  7. kanye west and taylor swift
  8. susan boyle wild horses
  9. annie le
  10. supra tk society purple suede

  Fast Moving Search Terms (Singapore) – All Categories, week ending 19/09/2009

  1. mongo wong
  2. kanye west taylor swift
  3. annie le
  4. woman 107 and husband no. 22 and marry again
  5. wallpaper liverpool
  6. annie le yale student
  7. survivor samoa
  8. singapore features
  9. angelina jolie barbarella
  10. serena williams

  

  

• Where have all the Footy Finals Tickets Gone?

  Posted: 2009-09-18 07:30:56 UTC

  With the remaining AFL footy teams only having won one premiership each over the last fifty or so years, their supporters are hungrier than most to be there (if and when their boys can double that tally). Unfortunately, these days the majority of tickets are allocated to corporates or agencies offering exorbitant packages making it challenging for the ‘grassroots’ supporter to get their hands on that lucky ticket. So who is capitalising on this scarcest of scarce resources? Below are the top ten websites receiving traffic from the most popular search terms relating to AFL finals tickets, over the 4 weeks ending 12/09/2009. Now you know.

  Top 10 Websites receiving traffic from ‘AFL Finals Tickets’ Search Terms (4 weeks ending 12/09/2009)*

  1. Australian Football League
  2. Ticketmaster Australia
  3. Ticketek Australia
  4. www.premiumseats.com.au
  5. Fraser Management Group
  6. Total Sports Travel
  7. eBay Australia
  8. Sportsnet Holidays
  9. Facebook
  10. Australian Sports Tours

  *This data is based on a search term portfolio for the top search term variations for the term ‘afl finals tickets’. Source: Experian Hitwise
  

  

  

• Become the Richest Property Magnate in Existence?!

  Posted: 2009-09-17 01:16:47 UTC

  As it becomes more and more difficult to break into the property market, it seems Australians and New Zealander’s are clamoring to break in online, through the new Monopoly City Streets (www.monopolycitystreets.com) game. The term ‘monopoly city streets’ ranked within both the Australian and New Zealand top 10 fast moving search terms (for the week ending 12/09/2009). The game launched on 09/09/2009, challenges players to become ‘the richest property magnate in existence by 31 January 2010’. Now you know.

  Fast Moving Search Terms (Australia) – All Categories, week ending 12/09/2009

  1. miley cyrus stalker
  2. cures for fatigue
  3. kalista vic 3791 mail
  4. cannabis side effects
  5. famous sports controversies
  6. monopoly city streets
  7. nascarpedia:skins:2009 chevy rock and roll 400 race
  8. bill breaker
  9. 74 islands out of the blue
  10. carbonblack.com.au

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 12/09/2009

  1. runaway jury
  2. road trip
  3. monopoly city streets
  4. beatles recording studio
  5. bus strike
  6. elisabetta canalis
  7. uk tv abroad
  8. mars attacks
  9. two gardens
  10. truckle

  Fast Moving Search Terms (Singapore) – All Categories, week ending 12/09/2009

  1. gym bench
  2. bsa side lever airgun
  3. rs2bot
  4. gym equipment
  5. jambul bird
  6. korea wallet spree
  7. tibetan mastiff
  8. twins breastfeeding moth
  9. comex 2009 price list
  10. yahoo messenger detector

  

  

• Google and the ‘unexplained phenomenon’

  Posted: 2009-09-11 04:12:17 UTC

  Last week’s top Australian search term was ‘unexplained phenomenon’. The term was perpetuated largely by the ‘Google doodle’ displayed on 5 September 2009, featuring a UFO stealing an ‘o’ and a cryptic tweet in the Google Twitter stream – which many believe to be in honour of the 20th anniversary of the Japanese video game Zero Wing. Still to be confirmed by Google – it demonstrates just how powerful the search engine (and human curiosity) can be! Now you know.

  Fast Moving Search Terms (Australia) – All Categories, week ending 05/09/2009

  1. unexplained phenomenon
  2. kate neill
  3. leah lust
  4. della bosca
  5. celebrity internet hoaxes
  6. raechel betts
  7. miracle cures
  8. tiffany shepherd
  9. seiv 36
  10. celebrity on-stage injuries

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 05/09/2009

  1. closer
  2. transformers birthday invitations
  3. partyguide
  4. the gift movie
  5. 5th wheel truck site:craiglist.org
  6. tisha lowry
  7. transformers birthday invitations in nz
  8. cupacabra
  9. leah lust
  10. anand jon alexander

  Fast Moving Search Terms (Singapore) – All Categories, week ending 05/09/2009

  1. freelotto
  2. anand jon Alexander
  3. cakeondelivery
  4. leah lust
  5. marko rodin
  6. alain Robert
  7. jackarta earthquake
  8. wedding directory
  9. cake on delivery
  10. melbourne trip blog

  

  

• Fast Moving Websites (Week Ending 05/09/2009)

  Posted: 2009-09-07 02:29:59 UTC

  This week's fast moving websites:

  Australia
  - US Open Tennis (www.usopen.org) gained 3137 places to rank 382.
  - MSN Video (video.msn.com) gained 1521 places to rank 329.
  - AFL Finals Dream Team (aflfinals.virtualsports.com.au) gained 1058 places to rank 373.

  New Zealand
  - Duty Free Stores New Zealand (www.dutyfreestores.co.nz) gained 2125 places to rank 900.
  - Progressive Enterprises (www.progressive.co.nz) gained 1793 places to rank 874.
  - Mortgage Rates (www.mortgagerates.co.nz) gained 1257 places to rank 1065.
  
  Singapore
  - British Airways (www.usopen.org) gained 484 places to rank 265.
  - The Straits Times STOMP – Getai A-Go-Go (getai.stomp.com.sg) gained 1314 places to rank 775.
  - University of London External Programme (www.londonexternal.ac.uk) gained 678 places to rank 607.

  Hong Kong
  - US Open Tennis (www.usopen.org) gained 5298 places to rank 379.
  - Soletower (www.soletower.com) gained 1083 places to rank 732.

  

  

• Fast Moving Websites (Week Ending 29/08/2009)

  Posted: 2009-09-01 07:02:55 UTC

  This week's fast moving websites:

  Australia
  - Miss Universe (www.missuniverse.com) gained 3120 places to rank 917.
  - Fly Pacific Blue (www.flypacificblue.com) gained 2379 places to rank 1319.
  - Shareapic (www.shareapic.org) gained 1639 places to rank 1322.

  New Zealand
  - Shareapic (www.shareapic.org) gained 627 places to rank 238.

  Hong Kong
  - Andy World Club Forum (forum.awc618.com) gained 2615 places to rank 1459.
  - Qudoo (www.qudoo.com) gained 1521 places to rank 1514.

  Now you know.

  

  

• A Peek Under The Bonnet - carsales.com.au

  Posted: 2009-09-01 06:55:15 UTC

  Ahead of the much anticipated ASX listing of carsales.com.au (www.carsales.com.au) on 10 September, here are some stats on the leading Automotive - Classifieds website. Last week’s ranking as the 56th most popular website in Australia (week ending 29/08/2009), was the second highest ever achieved by carsales.com.au. The website has been able to maintain a strong position throughout the past year (ranging between 52nd and 75th amongst all websites), even in the face of an overall decrease in traffic to the online Automotive category.

  In July 2009 carsales.com.au attracted 24% of all visits to the Hitwise Automotive - Classifieds category. Putting this into perspective: Seek (www.seek.com.au) accounted for 28% of visits to Business and Finance - Employment and Training websites; Realestate.com (www.realestate.com.au) received 39% of visits to Business and Finance - Property websites; and Wotif (www.wotif.com.au) attracted 7% of all traffic to the Travel - Destinations and Accommodation category. Now you know.
  

  

  

• Turning Over a New ‘Leaf’

  Posted: 2009-08-10 05:23:46 UTC

  New Zealander’s are looking forward to turning over a new leaf in motoring with the search term ‘nissan leaf’ being the 10th most popular fast moving search term for the week ending 08/08/2009. The Nissan Leaf car, which was unveiled in Japan early last week, is Nissan’s first zero-emissions, 100% electric car. Other popular search terms focused on competitions, news-related items and movie information. Now you know.

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 08/08/2009

  1. www.fuelupandwin.co.nz
  2. alanah brough
  3. pneumonic plague
  4. dr anne turner
  5. www.winwiththeghan.co.nz
  6. the lovely bones trailer
  7. coronet peak avalanche
  8. freddy vs jason
  9. rumblefish
  10. nissan leaf

  Fast Moving Search Terms (Singapore) – All Categories, week ending 08/08/2009

  1. moe interactive resources
  2. actor marcus chin
  3. “powered by article dashboard”
  4. noriko sakai
  5. lee byung heon
  6. slvbet
  7. emnlp 2009
  8. adm forums
  9. beyer speed calculation
  10. aulaika

  

  

• Radio Stunt Popular Online

  Posted: 2009-08-03 07:54:57 UTC

  The fastest moving Australian search term across All Categories was ‘kyle sandilands’ (for the week ending 01/08/2009). Hype from the Kyle and Jackie O radio show’s controversial segment last week, generated a 731% increase in share of visits to their website (www.kyleandjackieo.com) within the Entertainment – Radio category (week ending 01/08/2009). Other fast moving search terms included car racing and lottery related terms. Now you know.

  Fast Moving Search Terms (Australia) – All Categories, week ending 01/08/2009

  1. kyle sandilands
  2. v8 supercars
  3. karmichael hunt
  4. formula 1
  5. bing
  6. powerball numbers
  7. emily scott
  8. kyle and jackie o
  9. 2day fm
  10. sa lotteries

  Fast Moving Search Terms (New Zealand) – All Categories, week ending 01/08/2009

  1. rob mokaraka
  2. aramoana
  3. open water
  4. food show
  5. out of the blue
  6. acdc tickets
  7. f1
  8. alexandra park farmers market Auckland
  9. grey’s anatomy
  10. auckland food show

  Fast Moving Search Terms (Singapore) – All Categories, week ending 01/08/2009

  1. felipe massa
  2. vernetta lopez
  3. joshua ang blog
  4. pink:htds
  5. salvador dali
  6. marina bay sands
  7. amex:ino
  8. liverpool singapore
  9. www.masalacity.com
  10. work from home singapore
  

  

  

• Wikipedia – Britannica or Perez Hilton?

  Posted: 2009-07-31 08:49:30 UTC

  A look at the Hitwise Australia search terms sending visits to Wikipedia (www.wikipedia.com) highlights how much the collaborative encyclopedia relies on entertainment and celebrity related content.

  Fifteen out of the top twenty terms sending traffic to the site were entertainment related with Michael Jackson, Harry Potter, Bruno and Transformers accounting for a number of them (four weeks ending 25/07/09).

  Meanwhile, downstream traffic from Wikipedia to websites within the Entertainment industry accounted for a whopping 21% (week ending 25/07/09), which was significantly more than traffic sent to the Social Networking and Forums (12%), Search Engines (11%) and Education (9%) industries. Now you know.

  Top 20 search terms driving traffic to Wikipedia (www.wikipedia.com) (four weeks ending 25/07/2009)

  1. wikipedia
  2. michael jackson
  3. wiki
  4. nikola tesla
  5. harry potter
  6. swine flu
  7. bruno
  8. youtube
  9. harry potter and the half blood prince
  10. sacha baron cohen
  11. wikipedia encyclopedia
  12. transformers 2
  13. lady gaga
  14. megan fox
  15. emma watson
  16. merlin
  17. true blood
  18. jackson 5
  19. transformers
  20. harry potter movies

  

  

• The Great New Zealand Survey – Marketing to Marketable?!

  Posted: 2009-07-28 01:45:46 UTC

  The Great New Zealand Survey (www.kiwisurveys.co.nz) website gained 740 places to rank 675 across All Categories for the week ending 25/07/2009. The website invites consumers to complete surveys about their demographic, lifestyle and purchasing choices and in turn go into a draw to win cash prizes. This data can then be used by advertisers and researchers for email, postal and telephone marketing – a win-win for both consumers and marketers alike!

  Interestingly, the following companies who advertise on The Great New Zealand Survey also feature in its top 10 downstream sites (week ending 25/07/2009), perhaps indicating the propensity of its visitors to be marketed to.

  1. Valued Opinions NZ (www.valuedopinions.co.nz)
  4. freetravelbrochures.co.nz (www.freetravelbrochures.co.nz)
  5. VistaPrint New Zealand (www.vistaprint.co.nz)
  6. Globaltestmarket.com (www.globaltestmarket.com)
  9. Your Voice New Zealand (www.yourvoice.net.nz)

  Now you know.

  

  

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